Your Vote Goes
A Long Way

client: WAEC

agency: rare

role: art direction

The 2025 WA state election came at just about the worst time. Not only did it clash with rumblings
of the federal election, it was also when the world was in full-on recovery mode after the chaos of the
US elections and followed landslide results in both the referendum and previous WA State Election.

Voter distrust, uncertainty and apathy were at an all-time high. So we decided to build back that trust
by taking our audience behind the scenes, showing them the effort, planning and care that goes into running a fair election and ensuring every vote can make an impact.