Metro Merch

As part of their ‘Metro Merch’ program, Transperth commissioned a series of terry towelling buckets hats emblazoned with a design by local artist Rebecca Mills. These hats could be won by commuters who follow Transperth on Instagram

To promote the competition, I art directed a fun, summertime shoot inspired by late 80’s and early 90’s fashion trends and fads, complete with (finding a walkman in 2022 was surprisingly difficult).

Art Director
Rob Mead

Animation
Ken Wu