Therapy Focus
What you’re not seeing
Client: Therapy Focus
Agency: Rare
Role: Art Director
Therapy Focus assist people with a broad range of disabilities to achieve their goals and get the most out of life - it’s inspirational work that can sometimes be lost on outsiders.
For Therapy Focus’ first brand campaign, we observed simple moments of everyday joy with real clients and provided viewers with some background on what they’re not observing in the scene - the hours of dedication and hurdles that clients and their therapists have overcome together.
Credits
Creative Director
Liz Hammond
Art Director
Rob Mead
Copywriter
Simon Mullins
Director/Editor
John McGovarin
DOP
Elliott Nieves
Stills Photography
Chantel Concei
Sound
Justin Braine (Justin Braine Sound Design)