Through a
Child’s Eyes

client: Scitech

agency: rare

role: art direction

Scitech is a beloved childhood institution in Western Australia - one that parents can falsely perceive as a dated experience which has remained much the same since they visited it as a child themselves many years ago.

To help parents see past this misconception and understand what an exciting place Scitech is for kids, we let them see it through a child’s eyes - equipping 20 children with GoPros and letting them run loose in the centre. The resulting footage and soundscapes were cut into TV and radio ads that allowed parents to see a and hear a world they couldn’t before.