Samsung Digital
Discovery Tour

As Principal Partner of the Sydney Opera House, Samsung wanted to modernise the experience school children have when they visit Australia's most iconic building.

I was part of the team at Razorfish Australia that developed and delivered an interactive storytelling app to complement (not replace) SOH’s existing primary education tour. Using 20 Bluetooth beacons placed around the building, we created a fun treasure-hunt style quest through the House, where kids and tour guides interact with an ensemble cast of characters reflecting the performing arts and history of the site.

The story begins when the building’s resident ghost and prankster ‘Carlos the Creeper’ tricks a cast of performers into getting lost just before their big show is about to begin. Along with their guide, school kids had to explore the building to find the lost performers and answer questions about the House in order to convince them to follow them on their journey.

I worked on both the mechanics of the experience and its story, creating wireframes, writing copy and sketching initial character designs which were later adapted by an illustrator.

The final product uplifted the learning outcomes of the existing educational program and was adaptable enough to meet the needs of tour guides - who have to adjust tours frequently based on the comings and goings of a professional performing arts space.

Developing the characters, questions and story of the app was challenging (but ultimately rewarding) process that involved many stakeholders on top of Samsung and The Sydney Opera House including tour operators, educational bodies and local Aboriginal community representatives.

Creative Director
Sándor Moldán

Head of Experience Design
James Earp

Designer
Dean Burton

Copywriting & Concept
Rob Mead

Copywriting & Concept
Nicole Hedemann