ThinkBook
Launch
Client: Lenovo
Agency: Tonic
Role: art direction
Brought to life across print, outdoor and digital, this visually striking campaign launched Lenovo’s new premium business laptop to young professionals in major cities in Australia and New Zealand.
Creative Team
Creative Director
Alan Crowne
Art Director
Rob Mead
Copywriter
Simon Gaffney
Designer
Ellouise Houbert