Discover the
Other Side

client: DPC

agency: rare

role: art direction

Western Australia is known for its idyllic coastline, laidback lifestyle and world-class wine-growing regions. What people inter-state or overseas are less familiar with are the cutting-edge hospitality venues to match. During a skilled labour shortage, we invited outside hospitality and tourism workers to “discover the other side” of Western Australia, using an intriguing portal device that transported them from the ‘postcard’ of WA that they knew to the exciting bar, restaurant and hotel scenes that they never thought existed.