Two Little Words

Breast Cancer Research Centre WA is improving outcomes for breast cancer patients through both treatment and research. Their brief was to create a TVC that increased awareness of their work and shared a message of optimism with patients and their families.

The words ‘breast cancer’ have a lot of power over us, however new diagnostic tools and treatments are increasingly allowing women to take some of that power back from their prognosis and continue living incredible lives. We wanted to take some of the power back from those two little words and provide a new sense of hope.

Creative Director
Liz Hammond

Art Director
Rob Mead

Copywriter
Simon Mullins

Sound
Brad Habib (Soundbyte)

Animation
James Hawkes (The Office of John Cheese)

Animation
Walter Cheung (The Office of John Cheese)